History

Short Brand History: Hot Fitter

Hot Fitter was founded in 2016 with a simple mission: create bras and undergarments that feel as powerful as they look. The brand began when its founder noticed a gap in the market — stylish lingerie was often uncomfortable, and comfortable pieces were rarely empowering.

Starting with just three signature bras and five panty styles, Hot Fitter focused on body-contouring fits, breathable fabrics, and bold yet minimal designs. The name “Hot Fitter” reflects the idea that confidence comes from the perfect fit — not just appearance.

By 2019, the brand expanded into seamless everyday bras, high-support active undergarments, and inclusive sizing from XS to 4XL. Hot Fitter gained popularity through social media campaigns celebrating real bodies and real comfort.

Today, Hot Fitter is positioned as a modern lifestyle undergarment brand combining comfort engineering, contemporary style, and body-positive messaging — serving customers in over 20 countries through online and retail channels.